The new brand draws attention to Children’s as a warm and welcoming place, while also capturing the energetic spirit of a child. Five vibrant and colorful rays spring from the coil of the Latin “spira mirabilis,” better known as the “marvelous spiral.” This represents the joy of a child’s imagination, as well as the infinite possibilities offered by modern medicine and the discoveries yet to come. It inspires emotions and interpretations as diverse as the children they serve. It is a symbol of a new era in pediatric healthcare for our community, our state and our region.
This contemporary brand captures a look and feel of Children’s today and will serve Children’s into the future. The name, Children’s Hospital & Medical Center, more accurately represents the healing, education and research taking place there. This demonstrates that it is more than a hospital. It is the premier pediatric healthcare center in Nebraska, and it is a significant resource to medical professionals and families from across the region.
